Branding project created at PURO STUDIO for Woodland, a brand dedicated to creating emotional security spaces for children, with a focus on their early development.

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Woodland equips children with tools to express their emotions and foster better communication. Illustrated flashcards with unique, vibrant packaging were developed to promote emotional wellbeing, while the logo, color palette, and visual assets connect with parents and caregivers, creating a brand that feels warm, safe, and approachable.

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This project encapsulates a commitment to children’s emotional growth, blending thoughtful design with purpose to positively impact families while making Woodland stand out in the marketplace.

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