Under the Sun is a streetwear brand inspired by rebellion, cultural expression, and protest. PURO STUDIO developed its concept, visual identity, packaging, and first capsule collection.

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Every design choice for Under the Sun reflects its mission to empower creative and artistic expression. We ensured the brand’s visuals resonate with those who use fashion as a statement of individuality and cultural critique.

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DAILY PROCESS©
We see what everyone looks at but no one sees.
Design Services

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Based in Medellin & Toronto serving worldwide.

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